The GFF’23 Show

The GFF'23 Show

Global Fintech Fest

“The GFF’23 Show,” a podcast for the Global Fintech Fest 2023, combined expert insights from leaders like Jitendra Gupta with engaging social media outreach. Collaborating with firms like Boston Consulting Group, this innovative podcast series not only promoted the event but also shaped the fintech conversation globally.

Project brief

“The GFF’23 Show” was an ambitious podcast initiative created for the Global Fintech Fest, a premier fintech summit held in September 2023. Our goal was to launch a platform that not only promoted the event but also offered audiences a sneak peek into the groundbreaking discussions and innovations they could expect. The podcast was envisioned as a vital tool to amplify the event’s reach and impact, serving as a beacon for fintech enthusiasts globally.

Process

In realizing this vision, we partnered with industry giants like Boston Consulting Group and PricewaterhouseCoopers. Their expert insights and cutting-edge research were instrumental in shaping each episode. Collaboration was key. We engaged with influential figures in the fintech realm, ensuring our content was not only informative but also deeply connected with the pulse of the industry. This strategic alignment with leaders and experts enabled us to create content that was both engaging and authoritative.

Impact

The podcast exceeded expectations, becoming a rendezvous point for fintech luminaries like Jitendra Gupta (CEO, Jupiter Money), Camilla Bullock (CEO, Emerging Payments Association Asia), Praveena Rai (COO, NPCI), and Kristy Duncan (Founder and CEO, Women in Payments), among others. Their shared insights offered listeners an unparalleled perspective on fintech’s future. The success of the podcast was amplified through savvy social media dissemination, including Instagram Reels, YouTube Shorts, and LinkedIn posts, ensuring widespread engagement and elevating the Global Fintech Fest’s profile to unprecedented levels. The GFF’23 Show not only highlighted the fest but also cemented its place as a thought leader in the global fintech ecosystem.