The branding for India Innovation Week seamlessly blended elements of Indian culture and innovation. The circular logo, adorned with Indian colors and a peacock motif, symbolized inclusivity and pride, perfectly capturing the event’s spirit of technological marvel and cultural importance.
Project brief
India Innovation Week, a prestigious global tech festival orchestrated by the Southern India Chamber of Commerce and Industry (SICCI) and the Ministry of Electronics and Information Technology, sought to develop a brand that would not only celebrate Indian innovation but also foster global collaboration.
Process
Our creative vision was to encapsulate the essence of India in the brand’s identity. We chose the circle, a symbol of inclusivity, as the foundation for the logo. To highlight India’s rich diversity, we incorporated the vibrant colors of the Indian flag. Additionally, the inclusion of a peacock element symbolized India’s pride and its cultural significance.
Impact
The resulting logo struck a perfect chord between cultural heritage and technological advancement. Its iconic design brilliantly conveyed India’s commitment to innovation, while also paying homage to its rich and diverse heritage. The logo was widely acclaimed for its ability to capture the spirit of India Innovation Week, resonating with participants and stakeholders alike.
