This LinkedIn campaign skillfully amplified awareness and interest in a national innovation summit, achieving remarkable organic growth and fostering a dedicated following in a short time frame.
Project brief
The mission was to create a LinkedIn social media campaign aimed at spotlighting the key highlights of a major innovation summit and attracting a high-quality audience to the event.
Process
We meticulously designed and executed a social media strategy tailored for LinkedIn. This involved overseeing the development of engaging content and creatives, as well as managing audience interaction to maximize the campaign’s reach and impact.
Impact
The campaign was a resounding success, yielding over 3,000 organic followers on LinkedIn within a span of 45 days. This growth not only highlighted the event’s appeal but also significantly expanded its digital footprint and audience engagement.
