Navigating Consumer Segmentation and the Impact of TV Commercials
The Fast-Moving Consumer Goods (FMCG) sector is a dynamic and competitive arena where everyday items like snacks, toiletries, and household cleaners are the main players. These products, essential for daily living, are bought frequently, consumed rapidly, and priced modestly. Yet, the real challenge in the FMCG industry lies not in the products themselves but in […]