This YouTube campaign transformed a fledgling channel into an educational powerhouse, amassing a large subscriber base and millions of views through a well-executed strategy of informative and engaging content production.
Project brief
The project revolved around developing a YouTube channel aimed at guiding students in making informed decisions about their college and course selections.
Process
We orchestrated the entire video strategy, taking charge of scripting, directing, and producing content. The focus was on crafting videos that not only informed but also engaged students, driving both views and subscriber growth on the channel.
Impact
This strategic approach led to impressive results. The channel experienced phenomenal growth, skyrocketing from 0 to 70,000 subscribers organically in just six months and accruing over 3 million views across all videos. In this period, more than 100 videos were produced, each contributing to the channel’s success.
