Peach Fuzz: Embracing the Color of the Year 2024 in Your Brand Strategy
Every year, the Pantone Color Institute unveils a color that sets the trend for various industries. For 2024, “Peach Fuzz” has been announced as the Color of the Year. This choice is more than just a prediction; it’s a directional beacon that influences fashion, product design, digital media, and even consumer behavior. Understanding this trend […]
Navigating Consumer Segmentation and the Impact of TV Commercials
The Fast-Moving Consumer Goods (FMCG) sector is a dynamic and competitive arena where everyday items like snacks, toiletries, and household cleaners are the main players. These products, essential for daily living, are bought frequently, consumed rapidly, and priced modestly. Yet, the real challenge in the FMCG industry lies not in the products themselves but in […]